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Marta Keane - CEO

As Chief Executive Officer, Marta presides over all JABA operations, programs, budgeting, marketing and development activities.

A career-long healthcare industry professional with more than 26 years experience primarily focused on elders, Keane came to JABA from Encore Healthcare, LLC, where she was vice president of Rehab and Wellness. Prior positions include president of healthcare consulting firm, The Strategies Group, LLC, and region vice president, Contract Rehab Division for NovaCare, Inc.

A sought-after speaker and writer, Keane has been a guest lecturer at the University of Virginia and James Madison University; invited speaker for the American Society on Aging and the World Future Society, and at skilled nursing and assisted living facility conferences. She has been an invited author on elder issues for the Christian Science Monitor, among other publications. Active with several industry organizations, Keane has served as chair of the Council on Professional Ethics of the American Speech-Language and Hearing Association, and as president of both the Speech and Hearing Association of Virginia and the Communication Disorders Foundation of Virginia.

Keane received a certification from the Darden School of Business for The Executive Program: Strategic Leadership at the Top, as well as completing Post Graduate work in Audiology at the University of Virginia, with minors in Business Management and Statistics. She also holds a M.Ed. in Speech-Language Pathology and B.A. in Psychology and Sociology from UVa, as well as a Post Graduate Certificate in Strategic Foresight from the University of Houston.

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